Zalster

CASE STUDY - APPSPOTR

The ”Wordpress for apps” SaaS AppSpotr teamed up with us to acquire new users from all over the world. We managed to decrease CPA and increase LTV. During a time period of 1 month, we helped AppSpotr acquire over 100’000 new users to their platform.

DECREASED CPA

HIGHER LTV

MORE REACH

Their goal

AppSpotr’s goal when contacting us were to lower CPAs, increase targeting accuracy and thereby user quality - resulting in a higher LTV.

Our solution

Utilizing our automation platform, a scalable process of finding qualitative users were initiated in order to maximize AppSpotr’s marketing budget.

By using our Split Testing feature, we experimented with which conversion goal is most optimal to optimize towards, combined with which bid would get the highest cost efficiency / volume ratio. Continuous tests during the campaign made it possible to determine every moment’s most optimal bid, resulting in significantly decreased CPAs.

Using Budget Allocation enabled to automate the process of testing which countries and target groups resulted in the best users (in this case, terms of LTV), by using our comprehensive statistical models.

By using our feature Adaptive Creative Rotation, we enabled the possibility to automatically test various ad creative and allocate volume to the ones performing the best.

THE SUCCESS

Combining adaptive algorithms with automated optimization once again proves its strength in a competitive advertising environment.