TRINE connects people with a disposable income to solar entrepreneurs with the aim to provide clean solar energy in Africa.



Most used Zalster features

  • Smart Rules
  • Budget Optimization
  • Bid Optimization
  • Smart Recommendations
  • Slack Bot


Through Budget and Bid Optimization, TRINE could automate the process of continuously finding a relevant audience and at the same time maximize volume while keeping ROAS at a satisfying level.

Smart Rules enabled TRINE to automate everything from increasing budget when ROAS was satisfying to pause ads with high negative feedback.

With our Slack bot for Facebook Ads, the team at TRINE could easily stay up to date on what's happening in their Facebook Ad Account - but also make predictions on outcome. Smart Recommendations notified them when a relevant action could be made in any of the campaigns - in order to increase performance.

The success

Utilizing our solution, TRINE acquired new customers with high relevance and precision, resulting in x10 ROAS.

“Thanks to Zalster we’ve managed to optimise our Facebook ads and make sure we can do what we do best: make impact. We’re convinced that Zalster’s smart way of working is the future and look forward to scale up together with them.”