Zalster

CASE STUDY - XBEAUTY

For the last 7 years, Xbeauty has been satisfying 250 000 customers in Sweden with high-end beauty products. Their motto ”Beauty for all” says everything.

HIGHER ROI

LESS TIME SPENT

Their goal

Xbeauty’s goal when contacting us, was to increase ROI and decrease their time spent managing Facebook Ads.

Our solution

By using our Automated Campaigns, efficient and dynamic campaigns for prospecting and retargeting were created - with automatically optimized audiences.

By utilizing our bidding algorithm, their ROI goal could be a part of the optimization goal and therefore making the bidding more nuanced towards a desired level of outcome.

Our automated ad creative split testing functionalities made it possible to prospect new audiences cost-efficiently, without any extra efforts. Since a product feed was provided, Ads could automatically be created in various appearances and Ad formats - in order to maximize performance.

With our Slack bot, the team at Xbeauty could easily stay up to date on what's happening in their Facebook Ad Account.

THE SUCCESS

Utilizing our automations, Xbeauty reached new customers with stunning relevance and precision, resulting in x2 higher ROI.

The ROI is calculated based on comparing the 3 months before using Zalster with the 2 lastest months (from publication date). The reported ROI is 100,42% higher (click attribution in both time periods).