Overlays is a feature in Facebook Ads, making it possible to add relevant information to each product in a dynamic ad.
The available settings for products overlay are:
Which also enables you to show a discounted pricing (in the form of a strikethrough or a percentage off).
Where the overlay should be displayed, in the image.
How you want it to look: In the form of a triangle, rectangle or circle.
Choose between various fonts.
What color you want the overlay to have.
How to get started with Dynamic Product Ads with overlays
- Create a Dynamic Ad
- Visit “Show More Catalog Information“
- Check the box “Add an overlay to images“
- Choose how you want the price to be shown.
- Customize the appearance of the overlays.