Zalster

Automation isn’t a question, it’s a way of staying ahead.

Zalster automates and optimizes your Facebook and Instagram budgets, bidding and ad display using AI.

Visit our Facebook Marketing Partner page Visit our Facebook Marketing Partner page

Save time while being smarter

Try beating an AI at it’s own game.

Too many advertisers change optimization settings based on gut feeling or too little data. Our AI technology is not only completely data driven, it’s also working around the clock.

Allow your business to scale budgets without scaling your team with automated and smarter budget allocations and ad set optimizations.

How it works

What you need to stay ahead is us.

While our AI manages the Facebook ads campaign budgets in a smart and predictive way, sets optimal bids to reach your goals and rotates your ads to minimize ad fatigue and stay relevant, you can do other things. Perhaps create great creatives or plan the next big release?

If you really wanna stay on top of things, our Slack bot will let you know what’s going on in your account at any given second through quick commands with great overviews, predictions and insights

The Slack bot

Effortless and available wherever you are.

Our Products

Slack Bot

Emma is our famous Slack bot, always ready to answer you with beautiful reports and give you great insights on how to improve your campaigns.

The Zalster Web Platform

Our platform is your fastest way to pure performance perfection, through automated optimizations and a dedicated Client Success Manager - always ready to help.

Campaign Manager Demo

Want to see how easy it is to get started with optimizing your Campaigns with Zalster? Try our Live Demo of the Campaign Manager!

Campaign Manager Demo

The Company

Zalster is your classic Hollywood blockbuster love story: Two marketers, one developer and a piece of paper. That’s where it all started the late-summer of 2015. Of course, they also had an obsession and passion to create the next generation of software to automate and optimize marketing campaigns (every child’s dream, right?). After raising some dollars, hiring some marvellous folks and tapping some millions line of code - the product got released. The rest is, as we say, history.

We have our headquarters in Gothenburg, Sweden - but we also have an office in New York City, USA.

To sum it up: We’re creating the new standard for marketing teams worldwide - and we love it.

Working on Zalster video

The People

We’re two Emmas, two Johans and two Albins - and a bunch of other wonderful people called everything from Nathanael to Patricia. We all have a genuine passion for marketing - specifically on Facebook & Instagram. Have a look below where you can get to know us better.

Patricia Scheller

Patricia Scheller

I’m the newest addition to the team and a good friend with Malin. Before I started, she told me that the people working here are a bit odd but very loveable. She really undersold that one ok? This place is crazy. Just kidding, I really love our culture; it has that special warmth that you don’t find everywhere.

Emma Janerfeldt

Emma Janerfeldt

”Lady Åby” (I’m basically royalty) is the (nick)name, making our customers scale is my game. I’m Head of Client Success and not afraid to take the mic myself on our events. Good at interior design? Yes, I can decorate your home while managing your Ads for double the pay ;)

Malin Staf

Malin Staf

I’m living on an actual island and I’m married to a high ranking police officer which makes me the most interesting employee at our office. At least in my opinion ;) . I also really love that we’re so many young employees here at Zalster. It’s always nice to work with people your own age!

Asia Jouheir

Asia Jouheir

Mattias Olsson

Mattias Olsson

Albin Skogås

Albin Skogås

Alicia Francke

Alicia Francke

Albin Stööp

Albin Stööp

My business card might say I'm a CEO, but essentially I'm a nerd - obsessed with marketing. And I believe that, in the world of marketing, the power of data is way more powerful than anything else. I created my first Facebook campaign in 2008 and it's been my favorite marketing channel ever since.

Anton Johansson

Anton Johansson

With the most skills when it comes to create great content out of thin air, I’m your guy! I’m in Client Success, but I’m also the one that makes graphical content when it comes to our own stuff. Passionate about football (yes, me too) but supporting Liverpool which isn’t popular around the office… :/

Antonios Kioksoglou

Antonios Kioksoglou

I have a genuine passion for problem solving, and I think that is reflected in everything I do - including my coding. My friends describe me as a social person with much love for my colleagues, family and friends. I thrive when I'm surrounded by people that I care for. Also, I get to do what I love as a full time job and that brings me huge motivation. Coder by day, basketball fan by night - can you guess my favorite team?

Johan Elmqvist

Johan Elmqvist

Growth manager by title, football and fashion fanatic by definition. I work with basically everyone throughout the whole organization, talk a little to much sometimes and make my morning sandwiches (REALLY) slow. Good thing I do my work five times that speed ;)

Fredrik Grääs

Fredrik Grääs

Father, husband, self-taught full-stack (web)developer, photographer, gamer and entrepreneur who has written code for a living since 2004. I take a ridiculous amount of photos, probably spend too much time playing video games, and dream about traveling the world with my family and camera.

Aleksander Hars

Aleksander Hars

Alexander Hars is Chairman of the board of Zalster and our first investor. He likes riding longboards and enjoying a nice cup of coffee at da Matteo.

Johan Svärd

Johan Svärd

I would describe myself as a travelling salesman with a big passion for people. I’ve been working in the adtech industry with international sales for more than four years and love the rapid changes within the industry. I am a big football fan and amateur golfer who loves to travel and explore the world. Don’t hesitate to contact me if you need advice on how to make more money.

Emma Kinnås

Emma Kinnås

I’m the only Zalsterian with two passports; one says ”Sweden”, and the other one has a president who’s labeling climate change ”a conspiracy”. If you’re an American, you’d want to book a demo of our platform with me so you’ll hear my flawless accent ;)

Lisa Jansson

Lisa Jansson

As Customer Success Manager at Zalster I do my utter best to help our customers exceed their expectations. I am driven by numbers and engaging content. When I am not working on analyzing and optimizing campaigns I clear my head painting or on the back of a horse.

Nathanael Andersson

Nathanael Andersson

I am the bridge between the development of new features and the new ideas that makes Zalster truly unique. When I'm not using Sketch, I love an occasional trek to the mountains or playing my Taylor 114e guitar!

Pontus Nordh

Pontus Nordh

Stefan Johanson

Stefan Johanson

I’m passionate about the vegan movement being the tallest guy in the room on most occassions, MMA and hanging out with my "chosen fam”. I’m also a pretty sharp speaker at our events. If you disagree we can always meet in the octagon if you want ;)

Louise Eklund

Louise Eklund

Sara Erixon Goliath

Sara Erixon Goliath

Amanda Troell

Amanda Troell

Tom André Schou

Tom André Schou