Writing about Zalster

Here's all the information you'll need when writing about us on your blog, in a news article or wherever you operate :)
If there's anything missing, just let us know (moc.retslaz%40etailiffa) and we'll make sure to put it up.
Thanks!

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Product Pitch and Company Facts

  • The short pitch

    Zalster is a Facebook Marketing Partner and Instagram Partner who develops ad-tech services to automate and optimize Facebook and Instagram marketing tasks. 
    With Zalsters Facebook Ads Automation you'll be able to utilize advanced machine learning software in order to automate and optimize your Facebook Ads campaigns. Marketers use Zalsters automations in order to save time and increase performance while focusing on more important things. 

  • The pretty short pitch

    Zalster is a Facebook Marketing Partner and Instagram Partner who develops ad-tech services to automate and optimize Facebook and Instagram marketing tasks. The main benefits of using Zalster is: … saving lots of time when automating manual optimization tasks.… that the algorithms make data-driven decisions only, around the clock. … that decisions made solely on data tend to outperform gut feeling.… advertisers can focus on strategic and creative work and more important tasks. 
    The Facebook Ads Automation tool help advertisers with:… optimizing budgets between campaigns to maximize performance.… automatically increasing budgets when performance is high or decreasing when performance is poor. … automation of A/B-testing ads, optimizing their performance and minimizing ad fatigue. … optimizing bid settings and bid strategy through bid automation. … getting detailed overviews of performance in relation to ad account changes to better understand delivery. 

  • The not so short pitch

    Zalster is a Facebook Marketing Partner and Instagram Partner who develops ad-tech services to automate and optimize Facebook and Instagram marketing tasks. The main benefits of using Zalster is: … saving lots of time when automating manual optimization tasks.… that the algorithms make data-driven decisions only, around the clock. … that decisions made solely on data tend to outperform gut feeling.… advertisers can focus on strategic and creative work and more important tasks. 
    The Facebook Ads Automation tool help advertisers with:… optimizing budgets between campaigns to maximize performance.… automatically increasing budgets when performance is high or decreasing when performance is poor. … automation of A/B-testing ads, optimizing their performance and minimizing ad fatigue. … optimizing bid settings and bid strategy through bid automation. … getting detailed overviews of performance in relation to ad account changes to better understand delivery. 
    The automation and optimizations are powered by machine learning and you’ll notice that changes will be made continuously in your ad account once they’re activated. Budgets and/or bids will be changed in a faster pace during the initial phase in order for the software to understand performance and try out different tactics and settings. Once the learning is stabilized, changes will usually be made close to midnight in order to create optimal pacing settings for Facebooks delivery optimization. At this point it’s common to find that results have stabilized and usually increased. 

Company Facts

It all started in the late summer of 2015. Two marketers, one developer, a piece of paper and a couple of not too comfortable chairs in a café that had 2,2 stars on TripAdvisor. You get the idea. Obsessed is a word that's been used more than a few times to describe the founders, although they themselves prefer passioned. Anyhow - obsessed to create the next generation of software to automate and optimize marketing campaigns (every child's "dream") - they managed to raise a few dollars, hire some pretty OK folks and bought really expensive coffee beans. after about ***** (secret) hours of coding, they finally did it - released the first product. The rest, as they say, is history.

Founded: 2015Company HQ: Gothenburg, SwedenEmployees: 19Became Facebook Marketing Partner: 2016

Pricing

  • Monthly Ad SpendUp to $3K

    $395$39
    AnnuallyMonthly
  • Monthly Ad SpendUp to $10K

    $995$99
    AnnuallyMonthly
  • Monthly Ad SpendUp to $25K

    $2950
    Annually
  • Monthly Ad SpendUp to $50K

    $4950
    Annually
  • Monthly Ad SpendUp to $100K

    $9950
    Annually
  • Monthly Ad SpendUp to $200K

    $20,000
    Annually
  • Monthly Ad SpendAbove $200K

    $25,000
    Annually

Product Material and Guides

Zalster, the automation tool for Facebook ads.

Click here to see the latest product tour.

Overview of the interface/dashboard. 

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Overview that also shows the changelogs impact on the selected metrics. 

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One small part of the visual reports you can generate on an ad account level.

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Inside the optimization wizard. 

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Rules to automate the workflow of pausing bad ad sets and ads.

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