If you're an advertiser - here's how Apple's iOS 14 and ITP will affect you:
1️⃣ Significant revenue loss 2️⃣ Most tracking will be lost3️⃣ Experience big targeting issues
According to Facebook, adopting the Conversions API is the single most valuable action advertisers can take.
Today, people have infinite choices but value highly personalized experiences. These personalized experiences are powered by data. Thanks to data you can reach people with the right message, at the right time in their journey. That's about to change.
Facebook’s Conversions API is an important tool to keep tracking Facebook and Instagram events.
As certified Facebook Marketing Partners, Zalster is able to help you integrate your site to this API.