Adapting to the new normal

Facebook Conversions API implementation

Maximize conversion data and data accuracy while maintaining user privacy. Zalster, badged Facebook Marketing Partner for Technical Services, builds top-of-the-line Conversions API integrations for all business verticals and platforms.

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Why does the Conversions API matter?

According to Facebook, adopting the Conversions API is the single most valuable action advertisers can take at this moment. Here are the main issues that have arisen:

    The Facebook pixel is no longer a reliable signaling source since Apple pushed its ATT protocol with its iOS14 update
    Browsers are increasingly adding more robust tracking-blockers by default to protect user privacy, mainly through ITP (intelligent tracking prevention)
    Ad Blockers are growing in popularity and create tracking issues as a result of the core service

With Facebook Conversions API, you’ll be able to account for conversion events that the pixel fails to pick up. As mentioned above, more and more conversion events are disappearing from traditional tracking methods, and the Conversions API is the new normal in a more privacy-centric way of tracking and measuring.

Implementing Conversions API timeline

1

Initial brief

During our initial meeting, we'll discuss your current setup, and agree on the scope of the implementation.

2

Implementation

Once a time slot is available, our developers start implementing the Conversions API. We validate your current pixel setup, and notify you of any existing issues.

3

Data validation

When the initial implementation has been completed, we let it collect data for a couple of days to verify that everything is running smoothly.

4

Server events are live

After verifying data for a couple of days, we go live with the implementation and your pixel will start receiving server events!

What has changed?

Apple’s iOS14 update has required all apps to implement its AppTrackingTransparency framework (ATT). This affects apps’ ability to receive conversion data from iOS users, as Apple’s ATT framework limits the information that can be exchanged with third parties such as Facebook or Instagram.
In parallel, browsers are becoming less reliable for event tracking due to the privacy measures taken, ITP being the most popular one. These changes have resulted in significant issues with targeting and tracking, which directly affect businesses' ability to run profitable paid social campaigns.

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Badged Conversions API experts

As a badged partner for Technical Services, our team of Facebook API experts is best placed to help you on your signal journey.

Whether you’re looking for first-time setup help, advanced integrations, or troubleshooting assistance - we are happy to help.