Adapting to the new normal

Meta Conversions API implementation

Maximize conversion data and data accuracy while maintaining user privacy. Zalster builds top-of-the-line Conversions API integrations for all business verticals and platforms.

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Why does the Conversions API matter?

Adopting the Conversions API is the single most valuable action advertisers can take at this moment. Get prepared for coming current and coming browser changes! Here are the main issues that have arisen:

    Many conversions are happening on iOS, where Apple's ITP has a significant impact on browser tracking.
    Browsers are increasingly adding more robust tracking-blockers by default to protect user privacy.
    Ad Blockers are growing in popularity and create tracking issues as a result of the core service

With Meta Conversions API, you’ll be able to account for conversion events that the pixel fails to pick up. As mentioned above, more and more conversion events are disappearing from traditional tracking methods, and the Conversions API is the new normal in a more privacy-centric way of tracking and measuring.

Implementing Conversions API timeline

1

Initial brief

During our initial meeting, we'll discuss your current setup, and agree on the scope of the implementation.

2

Implementation

Once a time slot is available, our developers start implementing the Conversions API. We validate your current pixel setup, and notify you of any existing issues.

3

Data validation

When the initial implementation has been completed, we let it collect data for a couple of days to verify that everything is running smoothly.

4

Server events are live

After verifying data for a couple of days, we go live with the implementation and your pixel will start receiving server events!

What has changed?

Browsers are becoming less reliable for event tracking due to the privacy measures taken, ITP being the most popular one. These changes have resulted in significant issues with targeting and tracking, which directly affect businesses' ability to run profitable paid social campaigns.
By implementing a robust server-server tracking strategy, you can stay one step ahead and be prepared for coming updates to coming browser updates that will make it harder and harder for classic browser tracking to function optimally.

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