Adapting to the new normal
Facebook Conversions API implementation
Maximize conversion data and data accuracy while maintaining user privacy. Zalster, badged Facebook Marketing Partner for Technical Services, builds top-of-the-line Conversions API integrations for all business verticals and platforms.
Trusted by industry leaders
Why does the Conversions API matter?
According to Facebook, adopting the Conversions API is the single most valuable action advertisers can take at this moment. Here are the main issues that have arisen:
Implementing Conversions API timeline
Initial brief
During our initial meeting, we'll discuss your current setup, and agree on the scope of the implementation.
Implementation
Once a time slot is available, our developers start implementing the Conversions API. We validate your current pixel setup, and notify you of any existing issues.
Data validation
When the initial implementation has been completed, we let it collect data for a couple of days to verify that everything is running smoothly.
Server events are live
After verifying data for a couple of days, we go live with the implementation and your pixel will start receiving server events!
What has changed?
Apple’s iOS14 update has required all apps to implement its AppTrackingTransparency framework (ATT). This affects apps’ ability to receive conversion data from iOS users, as Apple’s ATT framework limits the information that can be exchanged with third parties such as Facebook or Instagram.
In parallel, browsers are becoming less reliable for event tracking due to the privacy measures taken, ITP being the most popular one. These changes have resulted in significant issues with targeting and tracking, which directly affect businesses' ability to run profitable paid social campaigns.