Optimize budgets between campaigns to maximize performance
Automatically increase budgets when performance is high
Analyze performance data in beautiful reports
Rules to automatically pause bad performing ads
In 2010, the founders of Zalster started at an E-commerce company in Sweden. One of them had been running marketing campaigns on Facebook since a couple of years back. So, when they were given the task to make this newly started E-commerce company grow rapidy - it was one of the first marketing channels to explore.
Over the years, this E-commerce company grew and their campaigns on social media was a big part of the success. They spent a lot of their budget on News Feed Ads (which was new at the time) and managed to get low CPA and high ROI - every marketers dream.
But something was missing; automations. They felt that they couldn't be optimizing campaigns on Facebook on evenings, nights and weekends - it was just too overwhelming. Instead, they explored the tools available to see if there was a match with any of them - but without success.
So, they decided to build their own tool. Zalster was founded in 2015 and became a Facebook Marketing Partner & Instagram Partner in 2017.
"All languages travel at the speed of sound, sign language travels at the speed of light."
- Said someone at zalster when leaving the office one day