The proven combination to make your eCommerce grow
Campaign Pool Budget
With Campaign Pool Budgets you can easily allocate budgets between different campaigns in an optimal, automated way. Let our algorithms make data-driven decisions and work alongside Facebook's ad set optimization to really leverage the power of automation. With our budget auto-adjustment, you can automatically scale budgets when results are satisfying. Never miss an opportunity again!
Understanding the bid mechanics and the auction structure is challenging for many marketers, and utilizing it in an efficient way is even harder. When using the Bid Optimization you’re letting machine learning algorithms find the optimal bids and bidding strategies through a systematic testing protocol. Great bidding equals greater results, without it being overwhelming and complicated.
Have you ever turned on a couple of new ads and found that just one of them gets all the impressions and delivery? When using the Ad Optimization feature, your ads will run one at the time to gather fair and clean data on all ads before picking a winner. This not only helps with minimizing ad fatigue, but it also makes sure your best ads will be shown to the right audience at the right time - with data to back it up.
Smart Rule Automation
The Smart Rules feature is an intuitive and easy way to set rules that increases your ad account control. Pick and chose from pre-made rule-combinations to pause low performing ads, pause low performing ad sets or increase bids when the price is right.