Signals on Subscription

A high performance tracking solution, implemented and supported by Zalster

Deploy the most efficient Google Tag Manager solution on the market, without bothering your engineering team on Slack, and let Zalster take care of the servers so you can focus on your advertising accounts.
Compatible with any Commerce Platform and all versions of Google Analytics.

Pricing

Basic

$250per month

$500 Implementation Fee

1 Domain

Utilize Zalster Servers for Conversions API tracking

Full support and guidance on all new Facebook CAPI features and API Changes 



Pro

$600per month

No Implementation Fee

Utilize Zalster Servers for Conversions API tracking

Up to 10 Domains

Full support and guidance on all new Facebook CAPI features and API Changes 

Slack Support for CAPI & Pixel, client side & server side

Multi Channel as Platforms Release

Enterprise

$1500per month

No Implementation Fee

Unlimited Domains

Everything in Basic & Pro Packages

Dedicated expert CSM. Monthly meetings covering Signals, Optimization, and Advertising Strategy

Custom Integrations with internal systems (CRM, CDP)

Advanced Lead Tracking, Margin Data reporting in Ads Manager, and other Facebook Solutions

Trusted by industry leaders

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Why does the Conversions API matter?

According to Facebook, adopting the Conversions API is the single most valuable action advertisers can take at this moment. Here are the main issues that have arisen:

    The Facebook pixel is no longer a reliable signaling source since Apple pushed its ATT protocol with its iOS14 update
    Browsers are increasingly adding more robust tracking-blockers by default to protect user privacy, mainly through ITP (intelligent tracking prevention)
    Ad Blockers are growing in popularity and create tracking issues as a result of the core service

With Facebook Conversions API, you’ll be able to account for conversion events that the pixel fails to pick up. As mentioned above, more and more conversion events are disappearing from traditional tracking methods, and the Conversions API is the new normal in a more privacy-centric way of tracking and measuring.

What has changed?

Apple’s iOS14 update has required all apps to implement its AppTrackingTransparency framework (ATT). This affects apps’ ability to receive conversion data from iOS users, as Apple’s ATT framework limits the information that can be exchanged with third parties such as Facebook or Instagram.
In parallel, browsers are becoming less reliable for event tracking due to the privacy measures taken, ITP being the most popular one. These changes have resulted in significant issues with targeting and tracking, which directly affect businesses' ability to run profitable paid social campaigns.

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Badged Conversions API experts

As a badged partner for Technical Services, our team of Facebook API experts is best placed to help you on your signal journey.

Whether you’re looking for first-time setup help, advanced integrations, or troubleshooting assistance - we are happy to help.